What can i do to lighten stretch marks?

i just had a baby, and i got a lot of stretch marks. how can i lighten them or possibly get rid of themWhat can i do to lighten stretch marks?
use creams like cocoa butter or vitamin e. put it on at night and in the morning, after showers, and possibly whenever.
i know cocoa butter is suppose to help.
and they make a special kind for pregnancy stretch marks.
There is a creme that you can use its called maderma..not for sure how to spell it...you can get it at walgreens, walmart or a drug store...
Vitamin A cream helps, but you will never get rid of them.